AdSense, And Blogger, Require Quality Content

We see questions about content requirement, in both AdSense Help Forum: Blogger / Host Partners, and in Blogger Help Forum: Get Help with an Issue.

My blog was just deleted, as a spam host! I Don't publish spam!

and

Why can't I get my Earnings button activated? My blog is over a year old, and contains hundreds of posts!!

Neither blog owner publishes a blog which contains blatant unwanted commercial content - or hacking or porn. But neither blog is suited for hosting AdSense ads, either.

As the web becomes saturated with people publishing, without a proper plan for content source or for subject, Google is trying to encourage quality content.

Both AdSense and Blogger want people to publish blogs which are worth reading - because blogs that are worth reading get traffic - and deliver customers who view the ads published by AdSense. And AdSense wants to keep their ecosystem healthy, to encourage quality advertising.

AdSense wants the best content - to encourage the best ads, and the best ad compensation.

Blogger wants original, well written content. This encourages people to read the blog - and tell their friends about it. And more readers encourage more writing by the owner.



Some blog owners publish posts which contain only YouTube videos. This violates both AdSense Program Policy, and YouTube Terms Of Service. YouTube videos may not be used in a monetised blog, as significant content. YouTube specifically forbids

the sale of advertising, sponsorships, or promotions on any page of an ad-enabled blog or website containing Content delivered via the Service, unless other material not obtained from YouTube appears on the same page and is of sufficient value to be the basis for such sales.

If you read through the AdSense Support Forums, you'll find mention details of other problems - not always stated in the references.

• Ad placement and quantity.
• Classroom blogs.
• Diet / health / medications blogs.
• Get rich quick / MMF / MMH / MMO blogs.
• Poor grammar.
• Graphic violence blogs.
• Job blogs.
• Mixed content blogs.
• Scraped / syndicated content.
• Tech blogs.

Ad placement and quantity.

AdSense has very high standards about how ads are featured on the blog - and how many ads may be present on the blog. The total number of ads - both AdSense and third party - should be limited. And showing ads in popup windows, and other imaginative techniques, is strictly forbidden.

Classroom blogs.

Blogs which provide exam result lists, answers to previous exams, study guides, and / or promote sale of pre written term papers are loosely termed "coursework". This is mentioned, in Prohibited Content: Content that enables dishonest behavior.

• Sale or distribution of term papers, paper-writing or exam-taking services;
• Content that promotes fraudulent activity.

AdSense won't finance blogs which encourage people to waste money that is spent for education, on fraudulent activity.

Diet / health / medications blogs.

Health and medical advice must be provided by certified and supervised professionals. Peoples lives depend upon proper medical advice, based on in person diagnosis.

Get rich quick / MMF / MMH / MMO blogs.

Content which provides advice on getting rich is poorly advertised, in a blog which needs AdSense. If the advice is truly useful, the blog owner would be busy using his own advice - instead of telling other people, and trying to get ads to finance his advice.

There is no legitimate product sold, that benefits from ads hosted on a "get rich quick" website.

Poor grammar.

Advertising managers, who use AdSense for brokering their ads, require well written blogs, to host their ads.

Graphic violence blogs.

Content which depicts or encourages violence is not family friendly - and is not desired by AdSense, or by their advertisers.

Job blogs.

AdSense provides ads on sites with original content. Any commercial agency, company or governmental organisation, with jobs available, will have its own website.

A jobs blog is simply content scraped from various commercial agency, company and governmental organisation websites.

Mixed content blogs.

AdSense displays ads, based on content in each page displayed. A blog with ads on the various index pages - such as archive, label, and main page - needs a clear and consistent subject, for ads to be properly assigned.

Scraped / syndicated content.

AdSense requires original content. AdSense policy is based on financial and legal concerns.

Scraping content and passing it off as one’s own is not only wrong, but it also happens to be a serious violation of our policies. AdSense depends on maintaining a balance between user, publisher, and advertiser experience.

Blogger has long provided similar guidelines - but based on content quality.

Spam blogs cause various problems, beyond simply wasting a few seconds of your time when you happen to come across one. They can clog up search engines, making it difficult to find real content on the subjects that interest you. They may scrape content from other sites on the web, using other people's writing to make it look as though they have useful information of their own.

However you discuss it, original content is required, to host ads with any future.

Tech blogs.

There are thousands of various tech advice blogs and websites, all over the Internet - most simply repeating advice from other blogs and websites.

Again, original content is an absolute requirement - for both AdSense and Blogger.

The bottom line.

AdSense sells ad space to advertisers who want to publish quality ads, on quality blogs and websites. They are very careful, to keep their ecosystem clean and well maintained - because that is how you encourage ads which offer the best payment rates.

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Both #AdSense and #Blogger, as part of #Google, have consistent standards of quality.

AdSense is the best paying advertising placement service on the Internet. To encourage the best ads, they are very selective of blogs and websites - and only accept the best, into their program.